Fall 2026

MRKG 1311-60S

Principles of Marketing

Course Information

Department
BU
Instructor
Fant, Jessica
Description
MRKG 1311 Principles of Marketing (52.1401) 3-3-0 Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. TEC.
Last Updated
Monday, June 15, 2026 7:26 PM